Flagship workshop
The Sales Conversation Lab Conversations That Convert
Buyers can smell a script from across the room. This workshop builds sellers who can hold a real conversation and still get to a clear yes.
The problem it solves
The problem
Most sales training hands people a script and a list of objection comebacks. Buyers feel the pressure, put their guard up, and a conversation that should have been a decision turns into a contest.
The Sales Conversation Lab trains the conversation itself. How to open it, what to ask, how to understand what the buyer actually needs, how to handle hesitation honestly and how to move to a clear next step. Then your team practises it, live, until it feels natural.
Who it's for
Who it's for
- Sales teams
- Business development professionals
- Franchise operators
- Business owners
What's covered
In the room
- Starting meaningful sales conversations
- Asking better discovery questions
- Understanding buyer needs
- Handling objections without scripted pressure
- Effective follow-up
- Moving conversations towards commitment
- Practical role-play and feedback
Format
How it runs
- Half-day workshop
- Or full-day workshop
- In-house, built around your sales scenarios
Tailored to your team before delivery, using scenarios from your own work. Fees are quoted to your brief.
Learning outcomes
By the end of
the session, people will
Practical skills workshop. It does not lead to a formal qualification or accreditation.
- Open conversations that earn the right to ask deeper questions
- Use discovery questions that uncover what the buyer actually needs
- Respond to objections by understanding them, not arguing with them
- Follow up in a way that moves things forward rather than chasing
- Practise on real scenarios from your own team, with feedback
Bring it to your team
Book The Sales Conversation Lab.
Tell Brett about your team, the timing and what you want to change. He'll come back with a tailored outline and a proposal.